American Express Kick-Off Meeting
The kick-off meeting with Mrs. Simone Fischer, Head of Customer Marketing Germany & Austria, was held at the Brand Academy in late April.
The students of the Master’s programme
International Brand Communication have been introduced to the brand American Express and discussed the project extensively.
The meeting was an excellent opportunity to understand consumer perceptions of American Express.
The students are currently working hard on ideas and approaches for American Express and will get feedback in a second meeting in mid June.
The final presentation will take place at Amex in Frankfurt in late July.