BA Menschen

Amra Kramo-Caluk
Lecturer BTL Brand Communication

  • Studied Marketing at the University of Sarajevo,
    MBA from the University of Zagreb
  • The US State Dept Scholarship for a non-degree programme at the University of Mississippi (School of Business Administration)
  • Working experience as Visiting Scholar at the University of Richmond (Robins School of Business)
  • Over seven years of teaching experience, along with several years industry experience, working in the marketing and research agencies
  • Currently working on Ph.D. thesis at Hamburg University of Technology (TUHH)
  • Research Interests: Behavioral Pricing, Price and Brand Management, Consumer Behaviour, Retailing
  • Member of American Marketing Association (AMA) and The Academy of Marketing Science