BA Menschen

Cecilia Arvidson Schnoor
Lecturer
Business to Business Marketing, Brand Strategies in Emerging Markets

  • 15 years’ experience in national and international marketing management mainly for fmcg-companies (Unilever and Brown Forman): strategic and operational marketing for international brands such as Lipton, Langnese and Jack Daniel’s Whiskey.
  • Additionally skilled in Human Resource Development for international companies: needs analysis, targeted development, creation and implementation of training measures and workshops for senior executives and staff members.
  • Freelance since 2014, working with marketing consultation, training and implementation of workshops on topics such as: Brand building, positioning, strategic and operative marketing.
  • Certified Systemic coach 2012, enhanced coaching skills owed to, among others, the Career center (University of Hamburg), supporting young adults in finding their career path.
  • Lecturer in Marketing and Consumer psychology at the Euro-FH and EBC Hochschule