Business to Business Marketing, Brand Strategies in Emerging Markets
15 years’ experience in national and international marketing management mainly for fmcg-companies (Unilever and Brown Forman): strategic and operational marketing for international brands such as Lipton, Langnese and Jack Daniel’s Whiskey.
Additionally skilled in Human Resource Development for international companies: needs analysis, targeted development, creation and implementation of training measures and workshops for senior executives and staff members.
Freelance since 2014, working with marketing consultation, training and implementation of workshops on topics such as: Brand building, positioning, strategic and operative marketing.
Certified Systemic coach 2012, enhanced coaching skills owed to, among others, the Career center (University of Hamburg), supporting young adults in finding their career path.
Lecturer in Marketing and Consumer psychology at the Euro-FH and EBC Hochschule