BA Menschen

Ines Göbel
Lecturer
International Brand Strategy and concept development, foresight analysis, circular and sharing econo

  • international teaching experience in China, the Netherlands and Germany
  • Research at the university of Kassel, focus: cultural influences on innovation design processes in China and Germany
  • several years of market Experience in consulting: project management of circular economy inspired innovation projects for clients such as WMF, Daimler and Schwalbe
  • facilitator of innovation workshops with leaders in the consumer goods and automotive industry
  • Academic degree: Industrial design studies at HfbK Hamburg and Central Saint Martins London