BA Menschen

Prof. Dr. Yonca Limon-CalisanVice President (Research), Course Director International Brand Communication and International Brand ManagementIntercultural Competence
- Director of International Affairs
- Professor of Communication Science
- 9 years of international academic teaching expertise in Germany, Austria, and China
- 6 years of marketing expertise within the food sector
- Focus of Research: Cross-Cultural Studies, Design & Perception, Neuromarketing
- International scholar expertise: University of Michigan, University of Southern California, University of South Australia
- Highly recognized publications: Journal of International Marketing, Journal of Business Research, etc.
Nominated for early career awards and support of research fundings: Early career award for women University Kiel; Heinz-Wüstenberg-Foundation; Academy of Marketing Science; DAAD scholarship