BA Menschen

Prof. Dr. Yonca Limon-Calisan

Vice President (Research), Course Director International Brand Communication and International Brand Management

Intercultural Competence

• Director of International Affairs
• Professor of Communication Science
• 9 years of international academic teaching expertise in Germany, Austria, and China
• 6 years of marketing expertise within the food sector
• Focus of Research: Cross-Cultural Studies, Design & Perception, Neuromarketing
• International scholar expertise: University of Michigan, University of Southern California, University of South Australia
• Highly recognized publications: Journal of International Marketing, Journal of Business Research, etc.
  Nominated for early career awards and support of research fundings: Early career award for women University Kiel; Heinz-Wüstenberg-Foundation; Academy of Marketing Science;  DAAD scholarship