Brand Communication (Bachelor of Arts)

Do you…?

  • …want to use your communication skills to create ground-breaking advertising campaigns that convince consumers and boost brands?
  • …seek a successful career in an agency or brand managing company?
  • …want to learn from one of the world’s leading industrial nations?
  • …prefer studying in a safe and attractive cosmomolitan city?
  • …want to study in English?

Then Brand Communication is the perfect choice. And Hamburg, Germany, the perfect place to be.

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Profile

Our new Bachelor’s course in Brand Communication launches in October 2017. We’ve crafted it to be your entry ticket to the world of agencies and brand managing companies.

Throughout your studies, our Project Partners will test your skills and determination time and time again by asking you to solve real-life brand communication problems. Rest assured you will be challenged by some of the best Germany has to offer. Recent national Project Partners of Brand Academy include Henkel, Mercedes-Benz, Beiersdorf, Bosch and Jung v. Matt – just to name a few. German subsidiaries of foreign enterprises, such as BAT, Danone, Publicis and American Express, too, have challenged our students in the past

To impress such demanding partners, you will have to combine your conceptional and creative talents with a thorough understanding of consumer needs. Only this combination of Logic & Magic creates communications that are relevant to consumer lives. And only relevant communications will boost the brands you are in charge of. To maximize that boost, you will have to use the entire range of contemporary channels.

If you are admitted to the Brand Communication B.A., you will definitely be following a fascinating and challenging curriculum. Chances are, you will also be working late, drinking lots of coffee (or energy drinks), and be scared of your next presentation at your Project Partner’s HQ – until its over and you’ve nailed it (again)!

By the end of the programme you will be an expert in brand communication. You will be ready for the advertising world – because you’ve been part of it since your very first day at Brand Academy.

 


Course Director Prof. Dr. Joachim Bongard

  • Degree: Bachelor of Arts (Government-recognised)
  • Duration of Study: 6 Semesters; Full-time
  • Semesters Abroad: Optional
  • Start: October or April of each year
  • Campus: Hamburg, Germany
  • Language: English. 1st year may be studied in German (optional)
  • Application Deadlines:
    Applicants requiring an entry visa for Germany:      June 30 / December 15
    Applicants NOT requiring an entry visa:                    September 15 / March 15
  • Key Admission Requirements: (1) Higher education entrance qualification, (2) Successful interview, (3) B2-level proficiency in English, respectively B-1 if the first year is studied in German (optional). For more details, please refer to the application form below or contact us.

Download_Application_form

Meet us!

Brand Communication is an exceptionally exciting challenge because it requires a unique combination of analytical and creative skills: From the analysis of consumer needs and communication trends, to developing communication strategies, all the way to the execution of advertising campaigns in different communication channels.

Our Brand Communication B.A. will equip you with all of the communication, advertising, creative and leadership skills you will need for a successful career in an advertising agency or brand managing company.

While you are studying, you will learn how to apply these skills in a number of practical projects. As well as providing you with all the relevant knowledge about brand communication, we will help you to develop your personal skills including teamwork capability, presentation techniques and self-organisation.

Semester 1

  • Foundation of Brand Management
  • Foundations of Brand Design
  • Foundations of Economics
  • Business English I
  • Standards in Scientific Work

Semester 2

  • Brand Management – Strategy & Concept
  • Media Sciences & Advertising Psychology
  • Market Research & Trend Analysis
  • Accounting & Financial Management

Semester 3

  • Communications Management & Integrated Brand Communication
  • Public Relations & Content Marketing
  • HR & Project Management
  • Business English II

Semester 4

  • Media Planning & Controlling
  • Strategic Planning in Brand Communication
  • Business Ethics & Corporate Social Responsibility
  • Brand Communication

Semester 5

  • International Brand Management
  • Digital Branding
  • Interdisciplinary Practice Project
  • Economics in Advertising

Semester 6

  • Practice Transfer Project
  • Bachelor’s Thesis & Colloquium

The choice is yours! Our Brand Communication B.A. opens doors to advertising agencies and brand managing companies alike.

Surely, most of our graduates will be using their degree – and our established network – to enter agencies as Strategic Planners, Media Planners, or Communications Consultants. They will be working long hours alongside other great talent in order to boost the brands of demanding clients. Their many projects will lead them from one product, service or industry to the next and no day will ever be the same. If they are successful, they will earn well and rise through the ranks towards the top of the agency

Some graduates will switch to the client side after an engrossing agency experience. As Communications Managers, Brand Managers, or Advertising Managers they will be responsible for planning and implementing every facet of brand communication. Others will go for entry level positions with such brand managing companies right after graduation – and be welcomed as highly competitive candidates.

While the focus of our Bachelor courses is to prepare our students for successful and lasting professional careers, they also serve as a perfect preparation and qualification for international Master’s programmes – be it at Brand Academy or elsewhere.

Course fees

As a leading state-recognised, privately owned university, Brand Academy is financed exclusively through course fees.

Course fees for students from Germany and the EU:
650,- Euro per month,
1.090,- Euro one-time matriculation & examination fee.

Course fees for students from countries outside the EU:
890,- Euro per month,
2.500,- Euro one-time matriculation & examination fee.

Exceptions may be made for students who already have long-term residence permits for the EU.

Financing

We try to enable as many talented students as we can to study at Brand Academy, regardless of their financial situation. That’s why we offer a small number of scholarships. If you are interested, please mention this fact at the beginning of the application process.

That aside, Germany offers a variety of potential sources for funding your studies. You will find a comprehensive list on the following website: www.studierendenwerk-hamburg.de

The Brand Communication B.A. programme starts for the first time in October 2017. After that, it can be entered each April (= winter semester) or October (= summer semester).

Application Deadlines:
Applicants requiring an entry visa for Germany:      June 30 / December 31
Applicants NOT requiring an entry visa:                    March 15 / September 15

Key Admission Requirements:
(1) Existing qualification to enter a German university or university of applied sciences.
(2) Successful interview.
(3) B-2 level proficiency in English, respectively B-1 if the first year is studied in German (optional).

Exceptions may apply. For instance, extensive work experience or previous academic studies in English may be considered sufficient to satify requirement (1) or (3). For a full list of admission requirements and details about each, please refer to the Application Form

If your application documents and the associated qualifications are considered sufficient by our Board of Examiners, you will be invited to an interview, which is usually conducted online. Among other things, you will be assessed based on your personal and social competencies, communications skills, motivation, goals, and your familiarity with the subject of study.

If your application interview is successful you will be admitted to study. You will receive the Certificate of Admission after signing the contract and your first payment. The Certificate of Admission can be used to apply for a visa, should this be necessary.