IBC Master’s Students Impress Project Partner XING During Feedback Round

After a successful kickoff on April 6, the on-going XING Practice Project reached its second major milestone on June 9.

In the so-called “feedback round”, groups consisting of five International Brand Communication Master’s students each presented their preliminary ideas and preferred approaches aimed at solving the task set by XING, i.e. to extend a nationwide campaign to multiple channels, interactive formats, and – preferably – social or other digital media.

During their second visit to Brand Academy, the company’s representatives, Director Brand Marketing Jan Kowalsky and Social Media Marketing Manager Claudia Peters, listened attentively and engaged with all presenters in detail, which led to a highly interactive and ultimately beneficial experience for our students.


At the event of the session, both managers stated they were particularly impressed by the students’ outside-the-box thinking at a level rarely seen even during agency presentations.

The final presentations will take place at XING’s HQ on July 12 and we wish our students much success! At the same time, we would like to take the opportunity to thank XING, and particularly Ms Peters and Mr Kowalsky, for their kind involvement.