Brand News

Master & More Messe Hamburg (8.12.) – Wir freuen uns auf Sie!

Wer sich für ein Masterstudium an der Brand Academy interessiert, ist auf unserem Hamburger Campus Rainvilleterrasse immer herzlich willkommen. Wer noch nicht dazu gekommen ist, einen individuellen Besuchstermin zu vereinbaren, bekommt in Kürze die Gelegenheit, sich an anderer Stelle zu informieren: Am 8.12. präsentieren wir uns an Stand 86 auf der Master & More Messe in Hamburg. Von 9-16 Uhr werden am Brand Academy-Stand unsere [...]
»

Starker Aufschlag: IBC Master-Studierende und Tennis-Point starten Praxisprojekt bei Hamburgs führendem Tennis & Hockey Club HTHC

Im Rahmen des Moduls „International Media Planning & Campaigning“, betreut von Dozent Johannes C. Röhr, haben Studierende des Masterprogramms International Brand Communication und der neue BA-Partner Tennis-Point ein weiteres vielversprechendes Praxisprojekt gestartet. Das eCommerce Unternehmen Tennis-Point ist Europas Nr. 1 im Bereich Tennis Equipment und wurde beim Kick-Off des Projektes auf dem Gelände des HTHC vom neuen General Manager International, Christian Singer und CMO Florian [...]
»

IBC Studierender gewinnt German Design Award 2018 für Excellent Communication Design

In einer früheren News haben wir uns bereits über die Nominierung von „Jannick“ Jia Cheng für einen begehrten German Design Award 2018 in der Kategorie „Excellent Communication Design“ freuen können. Selbstverständlich haben wir auch die Daumen gedrückt, dass unser International Brand Communication Master-Student am Ende auch noch einen Award gewinnen würde. Nun ist es offiziell: Nach einer zweitägigen Session hat die - aus führenden Designkennern aus [...]
»

Student-created campaign for Tallink Silja Line hits the streets

As reported in a previous news, the joint practice project between our International Brand Communication Master’s students and Tallink Silja Line, the leading provider of high-quality MiniCruises and passenger transport services in the northern Baltic Sea region, is a true success story. Impressed by the performance of all three competing student teams in devising innovative digital out-of-home campaigns to capture the attention of a young [...]
»

IBC Master’s Students Deliver Final Presentations to Beiersdorf

In April, our International Brand Communication Master’s students kicked off an exciting new Practice Project with first-time partner Beiersdorf - a Hamburg-based global player and home of such beloved brands as Labello, 8x4, Hidrofugal, Florena, La Prairie and, most famously of all, NIVEA. As part of their 2nd semester module "Consumer Psychology & Insights“, supervised by Prof. Dr. Limon-Calisan, the students were tasked to analyse an [...]
»

IBC Student für German Design Award 2018 nominiert

Wir gratulieren unserem International Brand Communication (IBC) Master Studenten „Jannick“ Jia Cheng herzlich zur Nominierung für einen German Design Award 2018! In seinem Branding Projekt „HafenCity MusicCity“ nutzt er neben visuellen und sprachlichen Gestaltungsmitteln vor allem generative Audio-Elemente, um der Marke „HafenCity Hamburg“ ein innovatives neues Gesicht zu geben. Wir drücken die Daumen, dass aus der Nominierung am Ende sogar ein Sieg wird. Ein Gewinn [...]
»

Done! IBC Students Submit Their Master’s Theses

After 4 long months of concentrated work and probably some recent nights fueled by coffee and/or energy drinks, our International Brand Communication (IBC) Master's students have handed in their Master's theses. Their Professors have already sharpened their red pencils and are looking forward to reviewing the culmination of 2 years at Brand Academy. We say congratulations for reaching this major milestone and much success with [...]
»

IBC Students Hold Final Presentations at XING HQ

Under the watchful eyes of the XING unicorn, our International Brand Communication Master’s students held their final presentations at XING’s headquarters on July 12. After a motivating kick-off and an insightful feedback round, the presentations represented the culmination of the months-long effort of five teams that had been tasked to extend a nation-wide campaign to multiple channels, interactive platforms and - ideally - social or [...]
»

An Insightful Visit to Mediacom and Saatchi & Saatchi in Shanghai

During a one day visit to Shanghai, International Brand Communication (IBC) Master’s students of our partner university China Academy of Art visited famous agencies Saatchi & Saatchi and Mediacom. Guided by Lecturer Betty Siegel (who is also lecturing at Brand Academy's Hamburg campus), they learned to what extent the competencies of both agencies overlap, that they are creative in very unique ways, how a creative [...]
»

IBC Master’s Students Impress Project Partner XING During Feedback Round

After a successful kickoff on April 6, the on-going XING Practice Project reached its second major milestone on June 9. In the so-called “feedback round”, groups consisting of five International Brand Communication Master’s students each presented their preliminary ideas and preferred approaches aimed at solving the task set by XING, i.e. to extend a nationwide campaign to multiple channels, interactive formats, and – preferably – [...]
»

International Brand Communication Master Student Appointed Cultural Ambassador to Chinese Jianggan District

In summer 2014, China Academy of Arts in Hangzhou launched an International Brand Communication (IBC) Master’s programme in cooperation with Brand Academy. Since then Chinese Students have been coming to Hamburg for their second year of studies. Likewise, Brand Academy professors have been traveling to Hangzhou to teach courses at China Academy of Arts. David Dumont was the first Brand Academy student in the history [...]
»

Internal Branding: Lessons from Google

Google is always worth a visit, especially when it comes to branding. Hence Brand Academy considers itself privileged that the German HQ of the search engine behemoth has opened its doors for BA Students once again. This time 22 International Brand Management and International Brand Communication Master’s students set out to understand Google’s internal branding as part of their 2nd semester “Corporate Branding“ module, which [...]
»

Exploring Documents of Media Realities

“When words become unclear, I shall focus with photographs“ is how photographer Ansel Adams described the motive behind his greatest passion. Alas Brand Communication experts cannot afford such luxury. Photos may support, complement or intensify their messages, but in the end both words and visuals have to be clear so they can be understood by consumers and be relevant to their lives. Recognizing the important [...]
»

Die Brand Academy stellt den ADC auf den Kopf (oder auf die Füsse?)

Jedes Jahr prämiert der Art Directors Club Deutschland (ADC) die erfolgreichsten, kreativsten und originellsten Kommunikationsideen aus den Bereichen Werbung, Design, Editorial, digitaler Kreation und räumlicher Inszenierung. Im Rahmen des ADC Festivals werden sie bei der Awards Show mit den begehrten ADC Nägeln ausgezeichnet. Von 27 hochkarätig besetzen Fach-Jurys wurden dieses Jahr 7000 eingereichte Arbeiten bewertet, von Agenturen und Unternehmen sowie im Nachwuchswettbewerb. Und wir drehen [...]
»