Brand News

Student-created campaign for Tallink Silja Line hits the streets

As reported in a previous news, the joint practice project between our International Brand Communication Master’s students and Tallink Silja Line, the leading provider of high-quality MiniCruises and passenger transport services in the northern Baltic Sea region, is a true success story. Impressed by the performance of all three competing student teams in devising innovative digital out-of-home campaigns to capture the attention of a young [...]
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IBC Master’s Students Deliver Final Presentations to Beiersdorf

In April, our International Brand Communication Master’s students kicked off an exciting new Practice Project with first-time partner Beiersdorf - a Hamburg-based global player and home of such beloved brands as Labello, 8x4, Hidrofugal, Florena, La Prairie and, most famously of all, NIVEA. As part of their 2nd semester module "Consumer Psychology & Insights“, supervised by Prof. Dr. Limon-Calisan, the students were tasked to analyse an [...]
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IBC Student für German Design Award 2018 nominiert

Wir gratulieren unserem International Brand Communication (IBC) Master Studenten „Jannick“ Cheng Jia herzlich zur Nominierung für einen German Design Award 2018! In seinem Branding Projekt „HafenCity MusicCity“ nutzt er neben visuellen und sprachlichen Gestaltungsmitteln vor allem generative Audio-Elemente, um der Marke „HafenCity Hamburg“ ein innovatives neues Gesicht zu geben. Wir drücken die Daumen, dass aus der Nominierung am Ende sogar ein Sieg wird. Ein Gewinn [...]
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Done! IBC Students Submit Their Master’s Theses

After 4 long months of concentrated work and probably some recent nights fueled by coffee and/or energy drinks, our International Brand Communication (IBC) Master's students have handed in their Master's theses. Their Professors have already sharpened their red pencils and are looking forward to reviewing the culmination of 2 years at Brand Academy. We say congratulations for reaching this major milestone and much success with [...]
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IBC Students Hold Final Presentations at XING HQ

Under the watchful eyes of the XING unicorn, our International Brand Communication Master’s students held their final presentations at XING’s headquarters on July 12. After a motivating kick-off and an insightful feedback round, the presentations represented the culmination of the months-long effort of five teams that had been tasked to extend a nation-wide campaign to multiple channels, interactive platforms and - ideally - social or [...]
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An Insightful Visit to Mediacom and Saatchi & Saatchi in Shanghai

During a one day visit to Shanghai, International Brand Communication (IBC) Master’s students of our partner university China Academy of Art visited famous agencies Saatchi & Saatchi and Mediacom. Guided by Lecturer Betty Siegel (who is also lecturing at Brand Academy's Hamburg campus), they learned to what extent the competencies of both agencies overlap, that they are creative in very unique ways, how a creative [...]
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IBC Master’s Students Impress Project Partner XING During Feedback Round

After a successful kickoff on April 6, the on-going XING Practice Project reached its second major milestone on June 9. In the so-called “feedback round”, groups consisting of five International Brand Communication Master’s students each presented their preliminary ideas and preferred approaches aimed at solving the task set by XING, i.e. to extend a nationwide campaign to multiple channels, interactive formats, and – preferably – [...]
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International Brand Communication Master Student Appointed Cultural Ambassador to Chinese Jianggan District

In summer 2014, China Academy of Arts in Hangzhou launched an International Brand Communication (IBC) Master’s programme in cooperation with Brand Academy. Since then Chinese Students have been coming to Hamburg for their second year of studies. Likewise, Brand Academy professors have been traveling to Hangzhou to teach courses at China Academy of Arts. David Dumont was the first Brand Academy student in the history [...]
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Internal Branding: Lessons from Google

Google is always worth a visit, especially when it comes to branding. Hence Brand Academy considers itself privileged that the German HQ of the search engine behemoth has opened its doors for BA Students once again. This time 22 International Brand Management and International Brand Communication Master’s students set out to understand Google’s internal branding as part of their 2nd semester “Corporate Branding“ module, which [...]
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Exploring Documents of Media Realities

“When words become unclear, I shall focus with photographs“ is how photographer Ansel Adams described the motive behind his greatest passion. Alas Brand Communication experts cannot afford such luxury. Photos may support, complement or intensify their messages, but in the end both words and visuals have to be clear so they can be understood by consumers and be relevant to their lives. Recognizing the important [...]
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Die Brand Academy stellt den ADC auf den Kopf (oder auf die Füsse?)

Jedes Jahr prämiert der Art Directors Club Deutschland (ADC) die erfolgreichsten, kreativsten und originellsten Kommunikationsideen aus den Bereichen Werbung, Design, Editorial, digitaler Kreation und räumlicher Inszenierung. Im Rahmen des ADC Festivals werden sie bei der Awards Show mit den begehrten ADC Nägeln ausgezeichnet. Von 27 hochkarätig besetzen Fach-Jurys wurden dieses Jahr 7000 eingereichte Arbeiten bewertet, von Agenturen und Unternehmen sowie im Nachwuchswettbewerb. Und wir drehen [...]
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Beiersdorf IBC Brand Academy

Beiersdorf and Brand Academy Launch Practice Project about Undisclosed Brand

When brand names such as NIVEA, Labello, tesa, La Prairie etc. start dropping you suddenly realize Beiersdorf has been a cherished part of your life (and especially your household) for a long time. Indeed, the Hamburg-based global player has made good use of its 135 year history by building brands that matter and endure. NIVEA, in particular, has managed to become associated with care, trust, belonging to a [...]
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Campaign Winners of the Practice Project: Tallink Silja Line

The students of our master's course International Brand Communication within the module "Project Work" worked together on the development of digital out-of-home campaigns for the German, Austrian and Swiss markets for our practice project partner Tallink Silja Line. Tallink Silja was looking for three or four, maybe more, innovative ways to capture the attention of young Germans who are potentially interested in the “go north” [...]
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BA Students at STURM und DRANG

Master's Students of International Brand Communication course within the modul Strategic Planning: Tools and Techniques visited with their lecturer Betty Siegel a cultural research and innovation agency STURM und DRANG, Hamburg. STURM und DRANG is known as a qualitative research boutique helping customers to develop innovations and visions for brands based on consumer and market trends. The purpose of the visit was to learn more about [...]
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Hot Hotter Beefer! New Practice project.

BEEFER is a new innovative art of grilling at 800 degree. A New York style steak at any party is now possible with BEEFER. This sensation on the grill market has already inspired the renowned top chefs Tim Mälzer, Stefan Marquard, Björn Freitag and Ali Güngörmüs. The founder of the BEEFER start-up company, Frank Hecker and lecturer of the course International Media Planning & Campaigning Strategies, [...]
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Visit to XING headquarters in Hamburg

Brand Academy students of the master's programme  International Brand Communication visited the XING headquarters in Hamburg. XING, founded in 2003 in Hamburg, is the leading online business network in German-speaking countries. Professionals from every industry use XING to connect with one another, to look for jobs, new hires, projects, cooperation partners, expert advice and business ideas. The excursion was organised as part of the courses International [...]
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Kick-off Meeting: HafenCity Hamburg GmbH

This semester our master's students are working together with a new practice partner – the HafenCity Hamburg GmbH (HCH). HCH is responsible for the management of Europe’s largest inner-city development and its primary function is to make available, develop, market and sell pieces of land. HCH responsibility also covers communication, public relations, event management, publicity and promotion of the cultural activities and the arts in [...]
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Excursion to the Nielsen Company

Our Master's students of the 3rd semester International Brand Communication were invited to explore the secrects of consumer research at THE NIELSEN COMPANY Hamburg on October 25, 2016. Nielsen has become the leading research enterprise in consumer behavior since its foundation 1964 in The Netherlands. Today, Nielsen is represented in over 100 contries with 40,000 associates worldwide. The Nielsen Company collects relevant information on the [...]
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Space Coach Academy Kick-Off Meeting

The kick-off meeting  with Space Coach Academy took place at the Brand Academy. Alexander Maria Faßbender, the founder of the Space Coach Academy, visited our university last week  and met the master's students of the the 3rd semester International Brand Communication. This meeting was a great chance to understand the training of astronauts, get information about space tourism and the company and discuss the project [...]
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American Express Kick-Off Meeting

The kick-off meeting with Mrs. Simone Fischer, Head of Customer Marketing Germany & Austria, was held at the Brand Academy in late April. The students of the Master's programme International Brand Communication have been introduced to the brand American Express and discussed the project extensively. The meeting was an excellent opportunity to understand consumer perceptions of American Express. The students are currently working hard on [...]
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Kick-Off Meeting BOSCH Softtec GmbH

On the 25th of April, Bosch SoftTec GmbH hosted at their headquartes in Hildesheim, Brand Academy's International Brand Communication Masters students for a new collaboration. Kay Herget, the Head of Marketing, Business Development and Strategy, gave an introduction to the company and its products mostly focusing on "Connected Mobility Solutions" and shared the brief with the students. The students had also the opportunity to see [...]
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Begrüßungs- und Graduierungsfeier

Am 01. April 2016 war es wieder so weit: Die Brand Academy durfte 15 Absolventen bei der feierlichen Graduierungsfeier verabschieden. Neben Ansprachen des Präsidenten Prof. h.c. Shan Fan und der Vize-Präsidentin Dr. Simone Roth, sprachen Vertreter der Absolventen und gewährten den Gästen einen amüsanten und charmanten Einblick in Ihre Studienzeit.   Doch die Brand Academy durfte an diesem Tag nicht nur die Absolventen verabschieden, sondern [...]
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International Strategy Slam: Livestream an der Brand Academy

MARKENSTRATEGIEN, DIE DEN MARKT KNACKEN 9 Slammer. 9 Minuten Zeit. 9 Markenstrategie-Cases. Am 31. März 2016 ab 18:30 Uhr lädt die Brand Academy zum Livestream des Slams in Wien ein - an der Brand Academy mit Bar und Blick auf den Hafen! Brand Academy, Rainvilleterrasse 4, 22765 Hamburg Mehr zum Slam auf www.strategy-slam.com Brand Academy Studierenden und Mitarbeiter benötigen kein Ticket.
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Prof. Dr. Simone Roth in German Brand Award Jury berufen

    Der Rat für Formgebung hat einen einzigartigen Markenwettbewerb ins Leben gerufen, den German Brand Award. Ziel des Wettbewerbs ist es, wegweisende Marken und Markenmacher zu entdecken, zu präsentieren und zu prämieren. Prof. Dr. Simone Roth, unsere Vize-Präsidentin und Studiengangsleiterin für International Brand Management hat die Ehre einen Platz in der Jury einzunehmen. Die Markenexpertin blickt auf eine beachtliche Karriere zurück – unter anderem bei "Markenpapst" [...]
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Brand Academy Alumni: Vereinsgründung

Es ist vollbracht! Am vergangenen Donnerstag fand die Gründungssitzung des Brand Academy Alumni e.V. statt. Bei diesem Startschuss verabschiedeten die acht Gründungsmitglieder, vertreten durch Dozenten und ehemalige Studierende, die Satzung und wählten den ersten Vorstand des Vereins. Für zwei Jahre werden nun Laura Sadau als Vorsitzende, Keith Wischermann als stellvertretender Vorsitzender und Claudius Finkbeiner als Schatzmeister fungieren. Geplant werden verschiedene, regelmäßige Veranstaltungen im Laufe des Jahres, […]

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