Advice for applicants

Are you interested in a degree course which focuses on brands?
Then the Brand Academy is the right place for you.
We can advise you first or you can apply straight away – Ms Prokhorenko and Ms Sahlmüller will accompany you personally through the decision-making and application process.

Download the application form now:

Ms. Anna Prokhorenko (International Student Advisor) and Ms. Sonja Sahlmüller (National Student Advisor) will gladly advise you without any obligation before you apply, clarifying any queries you may have and working with you to determine which of the Brand Academy’s courses best suit your personality and your potential.

Simply call or write an e-mail.


Anna Prokhorenko
International Advisory Service
Fon +49 40 38089356-23
WhatsApp +49 160 – 5566783
(9 a.m. – 4 p.m. on weekdays)
Skype anna_brand_academy


Sonja Sahlmüller
National Advisory Service
Fon +49 40 38089356-14
WhatsApp +49 160 – 5566783
(9 a.m. – 4 p.m. on weekdays)


You can be admitted without numerus clausus. The requirement for admission to one of our Bachelor’s courses is that you are qualified to enter a university (Abitur) or a university of applied sciences (Fachabitur).
To enter our Master’s courses you must be able to demonstrate that you have successfully completed a degree course and that you have sufficient knowledge of English.

All of our courses begin in October, but you can also start in April if you are studying Brand Management or International Brand Management.

You will find details of the exact requirements in the application forms for our Bachelor’s and Master’s degrees.

To apply, please send us your completed application form for our Bachelor’s or Master’s degree, your curriculum vitae, your references, your letter of motivation and, if you intend to focus on design, your design portfolio.

We will assess your application documents within two days. Not only will we check whether your documents are complete and that you fulfil all the requirements, we will also pay special attention to your letter of motivation, because it is important to us to form high-quality, committed semester groups of students who complement and inspire one another.

If they assess your application documents positively, Ms. Sahlmüller, Ms. Prokhorenko and the course directors will look forward to getting to know you in a personal interview and finding out more about your own particular career so far, your specific aptitudes, and your personal aims which you wish to pursue in connection with the course.

If your application interview is successful you will be admitted to study.