Brand Communication

Do you…?

  • …want to use your communication skills to create ground-breaking advertising campaigns that convince consumers and boost brands?
  • …seek a successful career in an agency, startup or brand managing company?
  • …want to learn from one of the world’s leading industrial nations?
  • …prefer studying in a safe and attractive cosmomolitan city?
  • …want to study in English? (German optional in 1st year)

Then Brand Communication is the perfect choice. And Hamburg, Germany, the perfect place to be.


Our new study focus Brand Communication launched in October 2017. We’ve crafted it to be your entry ticket to the world of agencies, startups and brand managing companies.

Throughout your studies, our Project Partners will test your skills and determination time and time again by asking you to solve real-life brand communication problems. Rest assured you will be challenged by some of the best Germany has to offer. Recent national Project Partners of Brand Academy include Henkel, Mercedes-Benz, Beiersdorf, Bosch and Jung v. Matt – just to name a few. German subsidiaries of foreign enterprises, such as BAT, Danone, Publicis and American Express, too, have challenged our students in the past

To impress such demanding partners, you will have to combine your conceptional and creative talents with a thorough understanding of consumer needs. Only this combination of Logic & Magic creates communications that are relevant to consumer lives. And only relevant communications will boost the brands you are in charge of. To maximize that boost, you will have to use the entire range of contemporary channels.

If you are admitted into Brand Communication, you will definitely be following a fascinating and challenging curriculum. Chances are, you will also be working late, drinking lots of coffee (or energy drinks), and be scared of your next presentation at your Project Partner’s HQ – until its over and you’ve nailed it (again)!

Brands are stories. By the end of your studies you will be an expert storyteller. You will be ready for the advertising world – because you’ve been part of it since your very first day at Brand Academy.


Prof. Dr. Joachim Bongard

  • Degree: Bachelor of Arts; 180 ECTS
  • Duration of Study: 6 Semesters; Full-time
  • Semesters Abroad: Optional
  • Start: October or April of each year
  • Campus: Hamburg, Germany
  • Language: English. 1st year may be studied in German (optional)
  • Application Deadlines:
    Applicants requiring an entry visa for Germany:      June 30 / December 15
    Applicants NOT requiring an entry visa:                    September 15 / March 15
    To check if you require an entry visa, please click here
  • Key Admission Requirements: (1) Higher education entrance qualification, (2) Successful interview, (3) B2-Level proficiency in English, respectively B-1 if the first year is studied in German (optional). For more details, please refer to the application form below or contact us.

Meet us!

In the first year of your studies, we will lay a solid basis consisting of the foundations of brand management and brand design, current standards in scientific work, and more. In the remaining two years of the Brand Communication curriculum, we will equip you with all you need for a successful and lasting communications career in an advertising agency, startup or brand managing company.

Of course we will teach you the latest and most useful knowledge in the field of brand communication, but we won’t stop there. We will also nurture and challenge your creative and conceptual talents. We will develop you into an opinion leader and help you organize in high-pressure situations. Not least, will show you how to be an effective team player in a truly international environment (such as ours) and how to transfer your intercultural competencies to the world of brands.

Most importantly, though, we will teach you how to apply your skills to real-life problems during a host of practical projects brought to you by our carefully selected Project Partners.

At Brand Academy, theory and practice always go hand in hand.

Semester 1

  • Foundations of Brand Management
  • Foundations of Brand Design
  • Foundations of Economics
  • Business English I
  • Standards in Scientific Work

Semester 2

  • Brand Management – Strategy & Concept
  • Media Sciences & Advertising Psychology
  • Market Research & Trend Analysis
  • Accounting & Financial Management

Semester 3

  • Communications Management & Integrated Brand Communication
  • Public Relations & Content Marketing
  • HR & Project Management
  • Business English II

Semester 4

  • Media Planning & Controlling
  • Strategic Planning in Brand Communication
  • Business Ethics and Corporate Social Responsbility
  • Brand Communication

Semester 5

  • International Brand Management
  • Digital Branding
  • Interdisciplinary Practice Project
  • Economics in Advertising

Semester 6

  • Practice Transfer Project
  • Bachelor’s Thesis & Colloquium

The choice is yours! Brand Communication opens doors to advertising agencies, startups and brand managing companies alike.

Surely, most of our graduates will be using their degree – and our established network – to enter agencies as Strategic Planners, Media Planners, or Communications Consultants. They will be working long hours alongside other great talent in order to boost the brands of demanding clients. Their many projects will lead them from one product, service or industry to the next and no day will ever be the same. If they are successful, they will earn well and rise through the ranks towards the top of the agency

Some graduates will switch to the client side after an engrossing agency experience. As Communications Managers, Brand Managers, or Advertising Managers they will be responsible for planning and implementing every facet of brand communication. Others will go for entry level positions with such brand managing companies right after graduation – and be welcomed as highly competitive candidates.


As a leading state-recognised, privately owned university, Brand Academy is financed exclusively through fees.

Fees for students from Germany and the EU:
650,- Euro per month,
1.090,- Euro one-time matriculation & examination fee.

Fees for students from countries outside the EU:
890,- Euro per month,
2.500,- Euro one-time matriculation & examination fee.

Exceptions may be made for students who already have long-term residence permits for the EU.


We try to enable as many talented students as we can to study at Brand Academy, regardless of their financial situation. That’s why we offer 3 partial scholarships for our study focus Brand Communication. To apply, please add a second motivation letter to your formal application. It must provide convincing arguments why you should be supported financially.

That aside, Germany offers a variety of potential sources for funding your studies. You will find a comprehensive list on the following website:

Brand Communication starts for the first time in October 2017. After that, it can be entered each April (= winter semester) or October (= summer semester).

Application Deadlines:
Applicants requiring an entry visa for Germany:      June 30 / December 15
Applicants NOT requiring an entry visa:                    September 15 / March 15
To check if you require an entry visa, please click here

Key Admission Requirements:
(1) Qualification to enter a German university or university of applied sciences.
(2) Successful interview.
(3) B-2 level proficiency in English, respectively B-1 if the first year is studied in German (optional).

Exceptions may apply. For instance, extensive work experience or previous academic studies in English may be considered sufficient to satify requirement (1) or (3).

If your application documents and the associated qualifications are considered sufficient by our Board of Examiners, you will be invited to an interview, which is usually conducted online. Among other things, you will be assessed based on your personal and social competencies, communications skills, motivation, goals, and your familiarity with the subject of study.

If your application interview is successful you will be admitted to study. You will receive a Letter of Admission after signing the contract and your first payment. The Letter of Admission can be used to apply for a visa, should this be necessary.