Brand News
IBC Student nominated for German Design Award 2018
We congratulate our International Brand Communication (IBC) Master's student "Jannick" Cheng Jia for his nomination for a German Design Award 2018! On top of visual and verbal elements his branding project "HafenCity MusicCity" uses generative audio elements in order to give "HafenCity Hamburg" a new, innovative look. We press our thumbs that the nomination will turn into an award in the end. However, Jannick's performance [...]
IBM Students Hand In Their Master’s Theses
A total of 8 International Brand Management (IBM) Master's students have handed in their Master's theses after a period of demanding and concentrated effort. 5 of them submitted them in person on Brand Academy's Hamburg campus and - on top of their well earned relief - were able to enjoy marvelous sunshine on our balcony obverlooking the river Elbe. 3 more (certainly just as happy) [...]
BA Lecturer Ole Utikal presents Aliens in Action at Renowned Gudberg Nerger Gallery
"Aliens in Action" is a collection of phrases observed on Chinese t-shirt prints, graphically reinterpreted by the German designer and Brand Academy lecturer Ole Utikal during a two-month lectureship at our partner institution Beijing Normal University Zhuhai (BNUZ), Guangdong Province, South China. Utikal describes his inspiration for the exhibition as follows: "When I stepped out of my spacehip, I was relieved to find at least [...]
Apply Now for the Winter Term! Deadline September 15.
Time's ticking! Applicants who do not require an entry visa for Germany are welcome to apply for one of our 2 Master's and 5 Bachelor's programmes until September 15th. The winter term starts on October 1st. International Brand Communication M.A. (English) International Brand Management M.A. (English) Brand Management B.A. (German) Brand Management B.A. - Brand Communication (English; 1st year German optional) Brand Design B.A. - [...]
Done! IBC Students Submit Their Master’s Theses
After 4 long months of concentrated work and probably some recent nights fueled by coffee and/or energy drinks, our International Brand Communication (IBC) Master's students have handed in their Master's theses. Their Professors have already sharpened their red pencils and are looking forward to reviewing the culmination of 2 years at Brand Academy. We say congratulations for reaching this major milestone and much success with [...]
IBC Students Hold Final Presentations at XING HQ
Under the watchful eyes of the XING unicorn, our International Brand Communication Master’s students held their final presentations at XING’s headquarters on July 12. After a motivating kick-off and an insightful feedback round, the presentations represented the culmination of the months-long effort of five teams that had been tasked to extend a nation-wide campaign to multiple channels, interactive platforms and - ideally - social or [...]
IBM Students Present Ideas to Leica During Practice Project Feedback Round
Following the kickoff in late April, the Leica Practice Project entered its second stage on June 22. During the so-called Feedback Round, 3 teams of our International Brand Management (IBM) Master’s students had the chance to present ideas they had been working on for nearly two months. The goal: Finding ways to engage generations Y and Z with the Leica brand. Each team presented at [...]
An Insightful Visit to Mediacom and Saatchi & Saatchi in Shanghai
During a one day visit to Shanghai, International Brand Communication (IBC) Master’s students of our partner university China Academy of Art visited famous agencies Saatchi & Saatchi and Mediacom. Guided by Lecturer Betty Siegel (who is also lecturing at Brand Academy's Hamburg campus), they learned to what extent the competencies of both agencies overlap, that they are creative in very unique ways, how a creative [...]
IBC Master’s Students Impress Project Partner XING During Feedback Round
After a successful kickoff on April 6, the on-going XING Practice Project reached its second major milestone on June 9. In the so-called “feedback round”, groups consisting of five International Brand Communication Master’s students each presented their preliminary ideas and preferred approaches aimed at solving the task set by XING, i.e. to extend a nationwide campaign to multiple channels, interactive formats, and – preferably – [...]
International Brand Communication Master Student Appointed Cultural Ambassador to Chinese Jianggan District
In summer 2014, China Academy of Arts in Hangzhou launched an International Brand Communication (IBC) Master’s programme in cooperation with Brand Academy. Since then Chinese Students have been coming to Hamburg for their second year of studies. Likewise, Brand Academy professors have been traveling to Hangzhou to teach courses at China Academy of Arts. David Dumont was the first Brand Academy student in the history [...]
Brand Academy appoints Zhang Yiping as Professor of Visual Communication
No reputable institution of higher education takes appointments of new Professors lightly. Brand Academy, however, put some extraordinary efforts into finding the ideal candidate for the new W-2 Chair for Visual Communication. More specifically, Brand Academy decided to look for a candidate who lives and breathes design and possesses demonstrable intercultural competencies as well as international experience. Extensive knowledge of higher education in China was [...]
Internal Branding: Lessons from Google
Google is always worth a visit, especially when it comes to branding. Hence Brand Academy considers itself privileged that the German HQ of the search engine behemoth has opened its doors for BA Students once again. This time 22 International Brand Management and International Brand Communication Master’s students set out to understand Google’s internal branding as part of their 2nd semester “Corporate Branding“ module, which [...]
Exploring Documents of Media Realities
“When words become unclear, I shall focus with photographs“ is how photographer Ansel Adams described the motive behind his greatest passion. Alas Brand Communication experts cannot afford such luxury. Photos may support, complement or intensify their messages, but in the end both words and visuals have to be clear so they can be understood by consumers and be relevant to their lives. Recognizing the important [...]
Beiersdorf and Brand Academy Launch Practice Project about Undisclosed Brand
When brand names such as NIVEA, Labello, tesa, La Prairie etc. start dropping you suddenly realize Beiersdorf has been a cherished part of your life (and especially your household) for a long time. Indeed, the Hamburg-based global player has made good use of its 135 year history by building brands that matter and endure. NIVEA, in particular, has managed to become associated with care, trust, belonging to a [...]
Leica and Brand Academy: New Practice Project Comes into Focus
They say you can tell if a photo has been taken with a Leica. We will never know for sure whether that’s true or not, but one thing we do know for certain: The world of cameras changed when Oscar Barnack created two iconic prototypes, the so-called Ur-Leicas, in 1914. Over time, Leica became synonymous with quality and authenticity. It’s almost as if every German [...]
BA, Jung von Matt and Bitburger Join Forces for GWA Junior Agency Award
An exceptionally motivated group of 3rd and 5th semester students of our Brand Design and Brand Management Bachelor’s programmes was briefed and guided by our partner agency Jung von Matt. The result: A new digital strategy, an integrated campaign and a new smart phone app for one of Germany’s most popular beers: Bitburger! Over the course of 3 intense months, scores of ideas were created. [...]
Science Senator Fegebank visits Brand Academy
On 24th of April, 2017 Katharina Fegebank, Hamburg's Science Senator and Second Deputy Mayor, paid Brand Academy a kind visit. In conversation with the university board, professors and course directors she was especially impressed by the internationalisation of our university and the success of our ongoing strategic collaborations with leading Chinese universities. An insightful round table discussion covered, among other things, the challenges [...]
Brand Academy Connects with XING for New Practice Project
XING means „it works“ in Chinese and the Hamburg-based online portal couldn’t have chosen a better name for itself. XING works - and because it works, it has become the most popular network for professionals in the German-speaking world. A whopping 34 staff members of Brand Academy have profiles on XING, just to illustrate how important the network has become for us, too. Needless to [...]
New Partner Pringles Ensures the Fun Don’t Stop at Brand Academy
No brand has ever described our utter inability to abstain from eating more than one potato chip better than Pringles: "Once you pop, you can’t stop“ is the famous slogan that’s been stuck in many heads for many years now. Unsurprisingly, it is still in frequent use, though other slogans such as "Once you pop, the fun don’t stop“ and, most recently, "You don't just [...]
Master’s Students Initiate New Semester at Ottobock Science Center Berlin
Hitting off each new semester with a special event has become a cherished tradition for the students of our two Master’s programmes International Brand Communication and International Brand Management. This time our motley crew of students from 15+ countries headed to Germany’s capital in order to visit medtech company Ottobock. Ottobock, which is well-known for high-quality and technologically outstanding products and services, has chosen to be [...]
Brand Academy Kicks Off New Practice Transfer Project with William Grant & Sons Distillers Ltd.
As a University of Applied Sciences, Brand Academy is all about putting theory in practice. Accordingly, practical projects in cooperation with upcoming or already famous brands are important milestones in every curriculum. Still, each Practice Transfer Project (PTP) conducted in the 4th term of our International Brand Management Master’s programme is something very special, not least due its intensity. Over the course of a mere [...]
Welcome and Graduation Ceremony at the Brand Academy
On Friday, March the 31st, we were happy to celebrate a new milestone in life of our students - the graduation. At the official ceremony 18 graduates were awarded the titel "Bachelor of Arts" as well as "Master of Arts". President Prof. Dr. h.c. Shan Fan and the Vice President Prof. Dr. Simone Roth welcomed new Bachelor and Master students of the Brand Academy. Lukas [...]
Brand Academy Success-Story:
Award „Brand of the Year – Fine Jewelry“
This was the first time the largest trade fair for jewelry and watches, the Inhorgenta Munich, presented "Inhorgenta Award" . The jewelry factory IsabelleFa won the award "Brand of the Year" in the supreme discipline "Fine Jewelry". The Brand Academy is very proud that one of our student plays a decisive role in that: Alexander Mössner since the beginning of his Brand Management studies at [...]
Campaign Winners of the Practice Project: Tallink Silja Line
The students of our master's course International Brand Communication within the module "Project Work" worked together on the development of digital out-of-home campaigns for the German, Austrian and Swiss markets for our practice project partner Tallink Silja Line. Tallink Silja was looking for three or four, maybe more, innovative ways to capture the attention of young Germans who are potentially interested in the “go north” [...]
BA Students at STURM und DRANG
Master's Students of International Brand Communication course within the modul Strategic Planning: Tools and Techniques visited with their lecturer Betty Siegel a cultural research and innovation agency STURM und DRANG, Hamburg. STURM und DRANG is known as a qualitative research boutique helping customers to develop innovations and visions for brands based on consumer and market trends. The purpose of the visit was to learn more about [...]
Hot Hotter Beefer! New Practice project.
BEEFER is a new innovative art of grilling at 800 degree. A New York style steak at any party is now possible with BEEFER. This sensation on the grill market has already inspired the renowned top chefs Tim Mälzer, Stefan Marquard, Björn Freitag and Ali Güngörmüs. The founder of the BEEFER start-up company, Frank Hecker and lecturer of the course International Media Planning & Campaigning Strategies, [...]
New York Times selected Hamburg as a Top Travel Destination for 2017
No doubt, for us Hamburg is one of the most beautiful cities in the world. And for the Brand Academy it is the best location to be – directly on the Elbe River with the panoramic view on the harbour. But this is not just our view, now the New York Times honoured the City of Hamburg too. The NYT published a ranking list for [...]
Senate reception of international Students
On the 10th of January 2017 took place the senate reception of the international freshmen from universities and universities of applied sciences in Hamburg. Almost 400 guests were invited to the event, among them the students of the Brand Academy. Being one of the international science and research centers, traditional Hamburg in spirit of peace has always been a mediatrix between people and continents. The [...]
Our partner university celebrates its anniversary!
On the 16th of December celebrated our partner university Beijing Normal University Zhuhai (BNUZ) in China its 15th anniversary. Years of successfull cooperation, professional and personnel exchange in teaching and practical experience, as well as joint study programmes combine our both universities. Beijing Normal University Zhuhai is one of the biggest partner universities of the Brand Academy an it has 23.000 students, 17 departments and [...]
Consul General SUN Congbin visits the Brand Academy
On the 13th of December the Brand Academy had a special honour to welcome SUN Congbin, the consul general of People's Republik of China. During his visit of the university, SUN Congbin met the President Prof. Dr. h.c. Shan Fan, Gerold Muhr and the programme direcotrs of the Brand Academy. As the main representative of China in northern Germany he acknowledged and appreciated the [...]
Visit to XING headquarters in Hamburg
Brand Academy students of the master's programme International Brand Communication visited the XING headquarters in Hamburg. XING, founded in 2003 in Hamburg, is the leading online business network in German-speaking countries. Professionals from every industry use XING to connect with one another, to look for jobs, new hires, projects, cooperation partners, expert advice and business ideas. The excursion was organised as part of the courses International [...]
Awards for Professor Michael Jonas
Our programme director of the Bachelor course Brand Design - Digital Design Michael Jonas is the winner of the Red Dot Award 2016 in the category "Communication Design". The Red Dot Award is an international design competition, which is presented annually. Michael Jonas won this award with his work at Jung von Matt as a creative director for the website DFB "Ehrenrunde". Furthermore, this year [...]
Kick-off Meeting: HafenCity Hamburg GmbH
This semester our master's students are working together with a new practice partner – the HafenCity Hamburg GmbH (HCH). HCH is responsible for the management of Europe’s largest inner-city development and its primary function is to make available, develop, market and sell pieces of land. HCH responsibility also covers communication, public relations, event management, publicity and promotion of the cultural activities and the arts in [...]
Excursion to the Nielsen Company
Our Master's students of the 3rd semester International Brand Communication were invited to explore the secrects of consumer research at THE NIELSEN COMPANY Hamburg on October 25, 2016. Nielsen has become the leading research enterprise in consumer behavior since its foundation 1964 in The Netherlands. Today, Nielsen is represented in over 100 contries with 40,000 associates worldwide. The Nielsen Company collects relevant information on the [...]
Congratulations on joining the professorship!
On the 14th of October 2016 Ute Röseler was appointed to a professor of brand communication. Prof. Ute Röseler has been teaching at the Brand Academy since more than 6 years. She lectures in the Bachelor programmes Brand Management and Brand Design and from the very beginning she was strongly involved in the development of the Brand Academy. Furthermore Ute Röseler lectured at the university [...]
Space Coach Academy Kick-Off Meeting
The kick-off meeting with Space Coach Academy took place at the Brand Academy. Alexander Maria Faßbender, the founder of the Space Coach Academy, visited our university last week and met the master's students of the the 3rd semester International Brand Communication. This meeting was a great chance to understand the training of astronauts, get information about space tourism and the company and discuss the project [...]
Welcome and graduation day
The graduation and the welcoming ceremony at the Brand Academy on the 30th of September 2016 was an impressive event for all the participants. In a festive ceremonial ambience nineteen graduates of the Brand Design and Brand Management courses were awarded the Degree “Bachelor of Arts”. The proud graduates presented the enjoyable and eventful reviews of their study highlights. Furthermore, our first ten graduates [...]
German Brand Award 2016 for Robert Steiman
Robert Steiman,the graduate of the Bachelor programme Brand Design Master's programme International Brand Management at the Brand Academy, won the German Brand Award 2016 for his Bachelor thesis "Kolorit - Coloured Sound". This is a special honour, due to the fact that the German Brand Award is an award for the successfull brand management. Rat für Formgebung (German Design Council) was founded over 60 years ago on [...]
American Express Kick-Off Meeting
The kick-off meeting with Mrs. Simone Fischer, Head of Customer Marketing Germany & Austria, was held at the Brand Academy in late April. The students of the Master's programme International Brand Communication have been introduced to the brand American Express and discussed the project extensively. The meeting was an excellent opportunity to understand consumer perceptions of American Express. The students are currently working on ideas [...]
Inviting Millward Brown to the Brand Academy
Guest speaker for M.A International Brand Communication: Christoph Kwiatkowski - Client Manager at Millward Brown Germany GmbH visited the Brand Academy and in context of the class gave a talk about BrandZ. BrandZ is the world's largest brand equity study commissioned by WPP and conducted by Millward Brown. "At the heart of BrandZ are billions of data points about brand equity based on Millward Brown's [...]
Excursion to Google headquarter in Hamburg
As a part of the course Corporate Branding our Master´s students last week had a chance to look behind the scene of the Google office in Hamburg. Google/Alphabet is the No. 1 place to work for the seventh time in 10 years. What does make Google to one of the best employer? During the excursion our students got a deep insight in the corporate culture [...]
Kick-Off Meeting BOSCH Softtec GmbH
On the 25th of April, Bosch SoftTec GmbH hosted at their headquartes in Hildesheim, Brand Academy's International Brand Communication Masters students for a new collaboration. Kay Herget, the Head of Marketing, Business Development and Strategy, gave an introduction to the company and its products mostly focusing on "Connected Mobility Solutions" and shared the brief with the students. The students had also the opportunity to see [...]
Brand Academy Success-Story: THE WOLF
Three founders of the brand THE WOLF from Hamburg:
Julian Fichtl, Lukas Fichtl and Lucas Porschen opened with the Palatinate ‚Weissbrand® ’ a totally new product category in the prestigious spirits industry. The strategic and conpeptual background knowledge that they have got through their university studies at the Brand Academy helped them to develop, to position and
to occupy the product category ‚Weissbrand®’. […]
Welcome and graduation ceremony
On 01. April 2016, it was time again: The Brand Academy bid farewell to 15 graduates by the graduation ceremony. Besides the speeches of the president Prof. h.c. Shan Fan and the vice-president Dr. Simone Roth, the representatives of the graduates´ team hold a speech and gave an exciting and charming insight into their time as students of the Brand Academy. On this day, not [...]
International Strategy Slam: Live stream at Brand Academy
9 slammer. 9 minutes. 9 marketing strategy cases. On 31th March 2016, 18.30 p.m. starts the International Strategy slam in Wien – at the Brand Academy as live stream with drinks and view to the harbor! Brand Academy, Rainvilleterrasse 4, 22765 Hamburg More information: www.strategy-slam.com
Guest Lecture: YouTube. The online video revolution
Sabine Georg, Creative Agency Manager Google Germany, visited the Brand Academy and held an exciting presentation. She took us on a quickie tour of YouTube and forwarded the impressive knowledge of three „C“: Content, Creator, Creatives.
Everything was explained at the examples of the most successful brand cases on YouTube and the resulting tips & tricks. At the end, as usual, were questions and […]
Prof. Dr. Simone Roth is a jury member at German Brand Award 2016
The German Design Counsil together with the German Brand Award organized a unique inter-brand competition German Brand Award. The goal of this competition is to discover, to present and to reward the pathbreaking brands and brand makers. Prof. Dr. Simone Roth our Vice President and Program director of International Brand Management had the honour to be selected for the award jury member. The brand [...]
Christmas party at the Brand Academy
The Christmas party at the BA this year was under the motto “international delicacies”. Bachelor students from different semesters, as well as our international students from the Master degree programs cooked, baked, brewed and served a buffet of their national food specialities. During the evening, in addition to exciting conversations, the intensiv “Beer Pong” competition took place. A lovely bar of Prof. Christiansen, […]
BoschUniHackathon: Congratulations to our students!
Bosch SoftTec GmbH in collaboration with the Brand Academy and four other German universities organized the 1st BoschUniHackathon: „Connected Mobility”. Nearly 100 students from 6 universities built 15 different teams and after 36 hours of intensive creative work they presented their projects in 3 min pitches to the jury. The jury was on the lookout for projects which displayed excellence, innovation, brand fit and marketability. […]
Alumni event: the world of tomorrow
Following the successful founding, the Brand Academy Alumni association organised in October its second members’ meeting. The former students, lecturers and university management team met in Mercedes Me Store Hamburg to exchange their expressions, as well as to enjoy the drinks and fingerfood. In addition to an innovatione presentation of TRENDONE about the everyday-life in the future, there was an opporunity for the members to […]
Welcome and Graduation Ceremony at the Brand Academy
On 1 October 2015 Brand Academy had two reasons to celebrate:
Twenty graduates of study courses Brand Design and Brand Management were awarded their degree of a Bachelor of Arts and about a hundred students began their studies at the Brand Academy. In a solemn ceremony the guests heard a keynote speech from Wolfgang K.A. Disch, Chief Executive of G·E·M, Association for the […]
Cooperation of Brand Academy in China
In last 5 years it has been a very successful cooperation between the Bejing Normal University Zhuhai (BNUZ) and brand academy.
BNUZ and brand academy share a passion, a passion to develop cross-cultural professionals with strong personalities. Best proof for the strong relationship between the two universities was the invitation to the opening ceremony beginning of the semester to BNUZ. Prof. Dr. Simone Roth […]
Professorship for Michael Seifert
Michael Seifert was appointed Professor of Brand Communication at the Brand Academy’s General Meeting on 15 April 2015. Professor Michael Seifert will be directing the Brand Design course with a focus on Digital Design. He has had many years of experience as a creative director at agencies including Jung von Matt Next and has won, among other things, the ADC award in Bronze, Silver and […]
Brand Academy Alumni: an association is founded
It’s done! Last Thursday saw the founding meeting of Brand Academy Alumni e.V. At this starting event the eight founding members, represented by lecturers and former students, approved the association’s constitution and elected its first executive board. For the first two years Laura Sadau will act as chairperson, Keith Wischermann as deputy chairperson and Claudius Finkbeiner as treasurer. They plan various regular events over the course […]
Brand Academy success story: THE WOLF
The three Hamburg-based founders of the brand THE WOLF, Julian Fichtl, Lukas Fichtl and Lukas Porschen, launched ‘Weissbrand®’, a brandy from the Pfalz region, and created a completely new product category in the quality spirits industry. The strategic and conceptual background knowledge which the founders had acquired while studying at the Brand Academy helped them to develop and position their brand, and therefore occupy the Weissbrand® […]
Excursion to 747 Studios
As part of the Image Design module taught by Tina Wunsch, Brand Design students in the third semester went on an excursion to 747 Studios in order to gain an insight into the fundamentals of studio photography. Together they assessed and set up camera systems, set up digital equipment and erected sets: one involving a background roll and beauty lighting for people shots, another for stills […]
Professorship for Dr. Simone Roth
Dr. Simone Roth was appointed Professor of International Marketing at the General Meeting of the Brand Academy on 8 October 2014. Professor Dr. Roth can look back on a remarkable career in which she has worked with the eminent brand expert Professor Dr. Franz-Rudolf Esch, and in the FMCG sector at Henkel. She is now taking on the directorship of our new Master’s course in […]
Graduation ceremony at the Brand Academy
Hamburg, 18 September 2014 – The Brand Academy, university of design and communication, held a celebratory event to bid farewell to graduates of its Brand Management and Brand Design courses. Graduates were presented with their certificates in the salon of Rainville restaurant, and the international academic title ‘Bachelor of Arts’ was conferred upon them. In his ceremonial address, Professor h.c. Shan Fan, President of the Brand Academy, […]
Brand Academy success story: Alumni – Daniel Händler
Daniel Händler, who graduated from the Brand Design course at the Brand Academy in 2014, has shown just what excellent career opportunities our alumni have. He quickly made a name for himself in the motorcycle industry: With the assistance of legendary designer Hans A. Muth this up-and-coming designer developed a design study based on the Suzuki Bandit 1250 for Suzuki International Europe as part of the […]