Brand News

Review: “Social Impact through Design Thinking” Public Guest Lecture

On January 10th, Michael Hübl (Co-Founder of Impact Week) joined BA students Stina Kozok (International Brand Communication M.A.) and Sina Petersen (Communication Design B.A.) for a guest lecture titled “Social Impact Through Design Thinking” on our campus. The three shared their stories and experiences surrounding Impact Week projects. Impact Week fosters entrepreneurship, innovation and intercultural exchange through Design Thinking in order to create social impact. [...]
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How to Create Strong Personalities – Brand Academy, Beijing Normal University Zhuhai and St. Mary’s University Conduct 1st Teaching & Learning Workshop

Towards the end of 2017, Brand Academy joined its partner university Beijing Normal University of Zhuhai (BNUZ), China and St. Mary’s University of Halifax, Canada for a 1st joint Teaching and Learning Workshop. In its course, they shared experiences and best practices on how to leverage the full potential and power of the university triangle from China, Canada and Germany. A passion for educating cross-cultural [...]
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Social Impact Through Design Thinking – Public Guest Lecture by Impact Week Co-Founder & BA Students (Jan 10)

Impact Week fosters entrepreneurship, innovation and intercultural exchange through Design Thinking in order to create social impact. Since 2015 teams of volunteer professionals have travelled to countries like Kenya, Rwanda, Nigeria and Colombia. On location, these teams work with students on new sustainable business models and also train local professors in Design Thinking. The goal:  Facilitating their involvement in the program and generating sustainable development. [...]
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Sinus-Meta-Milieu Workshop @ Brand Academy

On December 6th, our International Brand Communication (IBC) Master’s students had a rare chance to learn about the importance and possibilities of qualitative target group segmentation in international strategic media planning.     As part of a so-called Sinus-Meta-Milieu Workshop, Dr. James Edwards (Sinus Berlin) and Matthias Arnold (Sinus Heidelberg) elaborated on the similarities and regional differences of milieus in European countries. As an added [...]
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BA First Semesters Visit Senate Reception for International Students

Once a year the Senate of the Free and Hanseatic City of Hamburg invites all foreign first semester students to a reception at the venerable Rathaus (town hall). This time around a record-breaking 520 invitations were issued. The record reflects Hamburg’s continuous internationalization, not only - but also - in the field of higher education.     At this time, Hamburg’s universities and universities of [...]
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IBM Students Embark on a Journey to the International Tribunal for the Law of the Sea

As part of their study module "International Politics and Law", our 3rd semester International Brand Management Master's students visited the Hamburg-based International Tribunal for the Law of the Sea. Supervised by Lecturer Claudius Finkbeiner, who is also a practicing lawyer at SBL Rechtsanwaltsgesellschaft mbH and an alumnus of Brand Academy, the students managed to gain insights into the elaborate inner workings of this equally complex [...]
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Big Serve: IBC Master’s Students Hit Off Practice Project with Tennis-Point at Hamburg’s Leading Tennis & Hockey Club HTHC

As part of the study module “International Media Planning & Campaigning” (supervised by Lecturer Johannes C. Röhr), International Brand Communication Master’s students and their new partner Tennis-Point have started another promising Practice Project. eCommerce company Tennis-Point is Europe’s No. 1 in the field of tennis equipment. Christian Singer, General Manager International and CMO Florian Braukmann represented the company at the first project meeting on the [...]
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IBC Master’s & Brand Design Bachelor’s Students Kick Off Practice Project with Renowned Agency Serviceplan

In July we reported about an excursion of Brand Design Bachelor’s students to the Hamburg offices of renowned agency Serviceplan, which is part of the Serviceplan Group. The students left with valuable insights into the agency’s new cases and a reasonable hope that a joint practice project would follow eventually. These hopes have come true! A short while ago, an interdisciplinary group of International Brand [...]
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IBC Student Wins German Design Award 2018 for Excellent Communication Design

In previous news, we have expressed our excitement about “Jannick” Jia Cheng's nomination for a German Design Award 2018 in the category “Excellent Communication Design”. Naturally, we kept our fingers crossed that our talented International Brand Communication Master’s student would go on to win one of the prestigious awards. Now it’s official: After a two-day session, the award’s jury - consisting of recognized leading design [...]
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Recent IBM Master’s Graduate Speaks at Conference for Student Research

On 21st and 22nd of September 2017, the second Conference for Student Research took place at Humboldt-University in Berlin, Germany. The conference is not only bilingual and interdisciplinary, but - as the name suggests - also focused exclusively on research projects conceived and carried out by students, a format that is relatively new to Germany. The 15-minute presentations were organized in 20 different groups based [...]
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BA bids farewell to record-breaking number of graduates and welcomes new students

On Friday September 29th, Brand Academy once again bid the graduates of its Master’s and Bachelor’s programmes farewell and welcomed its new students in an appropriately festive setting. Given a record-breaking number of 68 graduates, the continuous growth of BA over the last few years was unmistakable. As a result, the official ceremony had to be moved from its traditional location on BA’s Campus Rainvilleterasse [...]
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