Brand News

Wanted: Deputy Professor of Brand Management (W2)

Brand Academy is a young and dynamic private ‘University of Applied Sciences’ focused on preparing young professionals for jobs in the brand and the creative industry. Our Bachelor and Master degree courses of study aim at creating, leading and maintaining successful brands. The department for Management invites applicants for a temporary full- time position as Deputy Professor (Vertretungsprofessor/in) of Brand Management to be filled as of [...]

Wanted: Deputy Professor of International Marketing (W2)

Brand Academy is a young and dynamic private ‘University of Applied Sciences’ focused on preparing young professionals for jobs in the brand and the creative industry. Our Bachelor and Master degree courses of study aim at creating, leading and maintaining successful brands. The department for Management invites applicants for a temporary full- time position as Deputy Professor (Vertretungsprofessor/in) of International Marketing to be filled as [...]

Brand Academy appoints Dr. Stefan Waller as Professor of International Brand and Innovation Culture

Quite some time ago, Brand Academy advertised a new professorship with the denomination „Intercultural Brand and Innovation Culture“, to be added to its Communications department. The new professorship focuses on current and future influences on brand development and brand culture as well as the framework conditions applying to both – especially in the Eurasian and Sino-German context. Since it can be considered the key driver [...]

How do you feel about living and studying in Germany? 5 Chinese BA students share their views

Brand Academy is cooperating closely with reputable Chinese universities, more specifically Beijing Normal University in Zhuhai, China Academy of Art in Hangzhou and, recently, Zhejiang Wanli University in Ningbo. For some of the students incoming from China, their time at Brand Academy represents their first visit to Hamburg, Germany and/or Europe. Naturally we are curious how they feel about living and studying here. Five of [...]

#bagoesningbo! 8 BA students embark on a special kind of excursion

Brand Academy has always been the perfect place for those who want to focus their studies on brands. Now they can add an extra challenge by experiencing brands in an intercultural context during an exchange semester at our new partner institution Zheijiang Wanli University in Ningbo (China)! To kick off the new cooperation, 8 BA students from various study programs will be able to enjoy [...]

Brand Academy @ VR HAM

VRHAM! is Germany’s first artistic Virtual Reality festival: 16 inspiring, creative VR experiences sure to transcend the borders of traditional perception and experience of art. We were deeply impressed by the virtual reality works of international artists like Jonathan Meese, Ip Yuk-Yiu or Lester Francois and especially VRHAMMY! award winner Dani Ploeger’s „THE GRASS SMELLS SO SWEET“ - an installation with gut-wrenching audiovisual simulations and [...]

Discovering 3D Printing @ Beiersdorf

The new joint practice project of Brand Academy and Beiersdorf recently reached phase 2, i.e. the so-called feedback round. As part of the module "Consumer Psychology & Insights" supervised by Prof. Dr. Yonca Limon-Calisan, our International Brand Communication Master's students pitched their proposed approaches to solving the task at hand in a lion's den-like format at our partner's HQ.     While the jurors were busy deciding [...]

Brand Academy @ Forward Festival

Forward Festival is one of the biggest creative festivals in Europe - and this summer it will be in Hamburg for the first time. On Thursday, July 5th 2018 we will join the event at Millerntor Stadium St. Pauli with a sizeable group of our students. Forward Festival includes workshops and top-class international speakers from the creative industries, among them world-famous Stefan Sagmeister (AT) and [...]

Impact Week Receives Award – Participating BA Students are delighted

The Impact Week project “Workshop for Ideas in Developing Countries and Emerging Economies“ is one of the 100 innovative winners of the “Excellent Places in the Land of Ideas“ competition 2018. Following this year’s motto „Connecting Worlds – Strengthening Cohesion“, the project demonstrates how experimentation, curiosity and courage to rethink development aid can foster innovations in developing and threshold countries. The „Germany – Land of [...]

Brand Academy @ Superunion

On May 8, International Brand Communication Master's students following the module "Consumer Psychology & Insights" were treated to a double-feature: Firstly, they had the opportunity to get to know Superunion (formerly Brand Union) as a potential employer. Superunion is the roof under which WPP has decided to bundle its agencies, and the perspective of joining such a massive global network alone makes for an excellent [...]

From theory to practice: Tallink Silja Line launches new campaign created by BA students

Our practice partner Tallink Silja Line - leading provider of high-quality MiniCruises and passenger transport services in the northern Baltic Sea region – has once again helped our International Brand Communication Master’s students fulfil one of the greatest desires of any marketer: spotting your own campaign in the streets, targeted at real-life consumers! After a very successful first joint practice project that had started in March 2017, [...]

Brand Academy and Bag To Life: New partnership takes off

Bag To Life creates bags and accessories from authentic materials used in aviation. For instance, life jackets are turned into attractive backpacks. The recycling idea involved would already make for an attractive practice project. But not enough: Bag To Life and Brand Academy have also something in common, namely award-winning design and branding. While our student Robert Steiman secured a German Brand Award in 2016, Bag to Life did [...]