Brand News
Bachelor student Sebastian Heine welcomes VDT Automation at Brand Academy
20 employees of VDT Automation took a seat in the lecture hall of the Brand Academy on June 14th, 2019 to learn more about their company. The occasion: Our bachelor student Sebastian Heine wrote his thesis in the Brand Management course about the family-owned medium-sized company and was able to provide the guests with exciting insights. As an international B2B service provider, VDT Automation develops [...]
Master Workshop “My Innovation. My Brand.” – Review 2019
Master Workshop "My Innovation. My Brand." - Review 2019 On 15 June 2019, the Brand Academy workshop "My Innovation. My Brand." took place for the second time. The Master workshop gave prospective students the opportunity to let their entrepreneurial spirit and creativity run free. Under the guidance of our independent lecturer Stefanie Mager and her colleague David Dumont, they gained first insights into the Master's [...]
Guest lecture | 5 questions to Heiko Packwitz, Lufthansa Industry Solutions
Guest lecture | 5 questions to Heiko Packwitz, Lufthansa Industry Solutions Content is King! Under this motto, Heiko Packwitz, Chief Marketing & Communications Officer at Lufthansa Industry Solutions, gave a public guest lecture on 4th June on the opportunities and challenges of content marketing in B2B. Using selected approaches, he demonstrated that content marketing is more than just the creation of content and how to [...]
Brand Academy goes Venice: Exploring Biennale di Venezia 2019
Let's go to "Bella Italia"! On the 18th and 19th of May about 40 German and Chinese Brand Design students moved their lessons from the lecture hall to Venice, under the guidance of Prof. Ansgar Eidens and Dr. Hua Tang. With the Biennale Arte, one of the most important exhibitions of contemporary art is currently taking place there. 79 international artists are currently on display [...]
Marketing-Executive-Meeting at Brand Academy
Yet another interesting exchange at the ba! On May 23rd, Thorsten Stradt joined the lecture „B2B and services marketing“ of the fourth semester „Brand Management“ (B.A.) at the Brand Academy. The marketing strategist brings more than 30 years of business experience and a strong and proven track record to the table: He is the father of the brand „Otto Group“ and held MD- and CMO-roles [...]
Online Marketing Rockstars: What we take away from OMR Festival 2019
The digital marketing world celebrates its stars in Hamburg - this was once again proven on May 7th and 8th at the annual festival of Online Marketing Rockstars - OMR for short. And we from the Brand Academy were of course right in the middle of it. When marketing experts meet in the Hanseatic city, varoius conferences, lectures and master classes focus on the latest [...]
“EU – Back to University” at Brand Academy
What is the difference between the EU and Europe? What does the Brexit mean for students? - Probably no one can answer these questions better than those who work for the European Union. Under the motto "EU - Back to University", EU staff come to universities to provide students with first-hand information about their work, to answer their questions and to motivate discussion. Our guest [...]
Guest Lecture: Dr. Philipp Gausling about Marketing in B2B
On May 2nd Dr. Philipp Gausling attended the lecture "B2B- und Dienstleistungsmarketing" of the 4th semester Brand Management (B.A.). He gave the students an insight into how the field of brand and marketing is currently developing among B2B manufacturers. His versatile, young career shows how much can be achieved in this area - an opportunity for all students with a brand focus. Dr. Gausling has [...]
DDC | Morning Break visits the Brand Academy
On friday morning, a visit of the German Designer Club (DDC) showed once again, that a university is not just a place where students gather, but also where practicioners get together for exciting lectures. The DDC invited its members on May 10th to the "DDC Morning Break" in Hamburg at the Brand Academy - a premiere! Interested designers and also our students seized the opportunity [...]
Review Public Guest Lecture: „Neurobranding: What people really want (from brands)“
In a world where everything revolves around user centricity and customer experience - how can a brand remain relevant and stand out from the competition? The answer sounds logical: you have to give people what they really want, recognise their wishes and fulfil their dreams. But how does that work? On May 8th, Daniel Könnecke, partner at Deloitte Digital, visited the Brand Academy for a [...]
Guest students from Ningbo at Brand Academy
On March 25th, Brand Academy welcomed the first group of guest students from Zhejiang Wanli University this year. A total of 13 students and one teacher from the Faculty of Architecture and Design came to visit. During their four-week stay with a variety of activities, the students experienced new teaching and learning methods. They were impressed by the European, humanistic and historical peculiarities of society [...]
Graduation ceremony: Brand Academy celebrates its graduates and freshmen
On 29th of March 2019 it was time again: Brand Academy said farewell to 17 graduates at the graduation ceremony and welcome the new Bachelor and Master students. In addition to the speeches hold by the President Prof. h.c. Shan Fan and the Vice President Prof. Ute Röseler, the lecturer Claudia Tobis also spoke as a representative of the teaching staff. Afterwards the graduates [...]
Spotlight On: Sophie Brodtkorb – Alumna Brand Design B.A.
The news format “Spotlight on:” puts graduates and employees of Brand Academy into the limelight.
