Brand News

BA says “Hello and Goodbye” at graduation ceremony

On Thursday, March 29th, Brand Academy sent off the first wave of 2018 graduates and warmly welcomed all fresh(wo)men starting in the summer term. In his keynote speech, BA President Prof. Dr. h.c. Shan Fan expressed the mixed emotions he typically feels on such occasions: On one hand, grateful for the enjoyable years spent together, pleased knowing that a bright future lies ahead of today's [...]
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Studying with people from different cultures – How does it feel? 8 Master’s students share their views

Students from 23 different nations have made their way to Hamburg, Germany and are currently studying at Brand Academy. We have asked a few of them… …studying with people from different cultures at Brand Academy – How does it feel? I really like studying with people from different places. For example, last week we had a workshop and for the first time we cooperated with [...]
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Apply Now for the Summer Term! Deadline March 15.

Time’s ticking! Applicants who do not require an entry visa for Germany are welcome to apply for our Bachelor and one of our 2 Master’s programmes until March 15th. The summer term starts on April 3rd.

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What’s different about studying at Brand Academy? 6 Master’s students share their views

Students from 23 different nations have made their way to Hamburg, Germany and are currently studying at Brand Academy. We have asked a few of them… …what’s different about studying at Brand Academy? I think that the difference between BA and public universities, for instance, is that you have small classes and the teachers really make sure that you know the material and understand the [...]
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IBC Master’s students delight practice partner Tennis-Point against all odds

On January 24th, our International Brand Communication Master’s students were invited to hold their final presentation at the headquarters of practice partner Tennis-Point as part of their module “International Media Planning & Campaigning”. As fate would have it, the road trip turned into an adventure! While the largest part of the team suffered an existential close-quarters experience in a minibus stuck in a five-hour traffic [...]
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BA Students @ Brand Union Idea Lab

Late last year, about 20 students of our International Brand Communication M.A. and our Brand Design B.A. programme had another great opportunity to sniff the air of a real-life agency. As part of the study module "Open Innovation & Digital Thinking“ they visited Superunion’s (formerly known as Brand Union) headquarter in Hamburg in order to experience the latest developments in an industry that promises many [...]
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“Ein Herz für Mexico” Charity Initiative – Interview with IBM Student & Co-Founder Kattya Cruz Ruelas

Kattya Cruz Ruelas is an International Brand Management Master’s student at Brand Academy. Confronted with the devastating earthquakes that struck her home country Mexico in late fall last year, she decided to take action and help her fellow countrymen and –women. Hi Kattya, reported by the world press - but still unnoticed by most people here in Germany - Mexico suffered from earthquakes last year. [...]
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Review: “Social Impact through Design Thinking” Public Guest Lecture

On January 10th, Michael Hübl (Co-Founder of Impact Week) joined BA students Stina Kozok (International Brand Communication M.A.) and Sina Petersen (Communication Design B.A.) for a guest lecture titled “Social Impact Through Design Thinking” on our campus. The three shared their stories and experiences surrounding Impact Week projects. Impact Week fosters entrepreneurship, innovation and intercultural exchange through Design Thinking in order to create social impact. [...]
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How to Create Strong Personalities – Brand Academy, Beijing Normal University Zhuhai and St. Mary’s University Conduct 1st Teaching & Learning Workshop

Towards the end of 2017, Brand Academy joined its partner university Beijing Normal University of Zhuhai (BNUZ), China and St. Mary’s University of Halifax, Canada for a 1st joint Teaching and Learning Workshop. In its course, they shared experiences and best practices on how to leverage the full potential and power of the university triangle from China, Canada and Germany. A passion for educating cross-cultural [...]
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Social Impact Through Design Thinking – Public Guest Lecture by Impact Week Co-Founder & BA Students (Jan 10)

Impact Week fosters entrepreneurship, innovation and intercultural exchange through Design Thinking in order to create social impact. Since 2015 teams of volunteer professionals have travelled to countries like Kenya, Rwanda, Nigeria and Colombia. On location, these teams work with students on new sustainable business models and also train local professors in Design Thinking. The goal:  Facilitating their involvement in the program and generating sustainable development. [...]
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