Brand News

Guest students from Ningbo at Brand Academy

On March 25th, Brand Academy welcomed the first group of guest students from Zhejiang Wanli University this year. A total of 13 students and one teacher from the Faculty of Architecture and Design came to visit. During their four-week stay with a variety of activities, the students experienced new teaching and learning methods. They were impressed by the European, humanistic and historical peculiarities of society [...]

Graduation ceremony: Brand Academy celebrates its graduates and freshmen

On 29th of March 2019 it was time again: Brand Academy said farewell to 17 graduates at the graduation ceremony and welcome the new Bachelor and Master students.   In addition to the speeches hold by  the President Prof. h.c. Shan Fan and the Vice President Prof. Ute Röseler, the lecturer Claudia Tobis also spoke as a representative of the teaching staff. Afterwards the graduates [...]

How do you feel about living and studying in Germany? 5 Chinese BA students share their views

Brand Academy is cooperating closely with reputable Chinese universities, more specifically Beijing Normal University in Zhuhai, China Academy of Art in Hangzhou and, recently, Zhejiang Wanli University in Ningbo. For some of the students incoming from China, their time at Brand Academy represents their first visit to Hamburg, Germany and/or Europe. Naturally we are curious how they feel about living and studying here. Five of [...]

Discovering 3D Printing @ Beiersdorf

The new joint practice project of Brand Academy and Beiersdorf recently reached phase 2, i.e. the so-called feedback round. As part of the module "Consumer Psychology & Insights" supervised by Prof. Dr. Yonca Limon-Calisan, our International Brand Communication Master's students pitched their proposed approaches to solving the task at hand in a lion's den-like format at our partner's HQ.     While the jurors were busy deciding [...]

Impact Week Receives Award – Participating BA Students are delighted

The Impact Week project “Workshop for Ideas in Developing Countries and Emerging Economies“ is one of the 100 innovative winners of the “Excellent Places in the Land of Ideas“ competition 2018. Following this year’s motto „Connecting Worlds – Strengthening Cohesion“, the project demonstrates how experimentation, curiosity and courage to rethink development aid can foster innovations in developing and threshold countries. The „Germany – Land of [...]

Brand Academy @ Superunion

On May 8, International Brand Communication Master's students following the module "Consumer Psychology & Insights" were treated to a double-feature: Firstly, they had the opportunity to get to know Superunion (formerly Brand Union) as a potential employer. Superunion is the roof under which WPP has decided to bundle its agencies, and the perspective of joining such a massive global network alone makes for an excellent [...]

From theory to practice: Tallink Silja Line launches new campaign created by BA students

Our practice partner Tallink Silja Line - leading provider of high-quality MiniCruises and passenger transport services in the northern Baltic Sea region – has once again helped our International Brand Communication Master’s students fulfil one of the greatest desires of any marketer: spotting your own campaign in the streets, targeted at real-life consumers! After a very successful first joint practice project that had started in March 2017, [...]

Brand Academy and XING kick off 2nd practice project

XING means „it works“ in Chinese, which makes it not only a befitting name for the most important professional network in the German-speaking world, but also an accurate evaluation of the ongoing partnership between XING and Brand Academy. The very first joint practice project launched almost exactly one year ago and, upon conclusion, left everyone involved with a feeling of satisfaction and accomplishment. True to [...]

BA and Beiersdorf partner up again for practice project

Nearly one year ago, Brand Academy and Beiersdorf - home of famous brands such as NIVEA, Eucerin and Labello - launched their very first joint practice project. After the final presentations in September 2017, both sides concluded the project with a feeling of great satisfaction. Unsurprisingly, it was subsequently decided to continue the mutually beneficial relationship. As a result, last week saw the kickoff of a new project at [...]

Studying with people from different cultures – How does it feel? 8 Master’s students share their views

Students from 23 different nations have made their way to Hamburg, Germany and are currently studying at Brand Academy. We have asked a few of them… …studying with people from different cultures at Brand Academy – How does it feel? I really like studying with people from different places. For example, last week we had a workshop and for the first time we cooperated with [...]

What’s different about studying at Brand Academy? 6 Master’s students share their views

Students from 23 different nations have made their way to Hamburg, Germany and are currently studying at Brand Academy. We have asked a few of them… …what’s different about studying at Brand Academy? I think that the difference between BA and public universities, for instance, is that you have small classes and the teachers really make sure that you know the material and understand the [...]