WORKSHOP: MY INNOVATION. MY BRAND.

First insights on our master’s programme Brand Innovation, M.A. with focus on Marketing, Design and Entrepreneurship

A one-day workshop to explore your personal interest on future perspectives…
…at this great place to learn and get ready to shape your future.

  • Do you have a Bachelor´s degree and want to take it to the Master‘s level?
  • Are you an innovative mind, looking for a creative study programme?
  • Are you interested in the ideation of meaningful and sustainable business models?
  • Do you want to know how to make them market-ready and subtly place them in the minds of consumers in a digitized economy?

When and where

Brand Academy Workshop
When | 15.06.2019, 10:00 a.m. to 4:00 p.m.
Where | Brand Academy, Hochschule für Design & Kommunikation,
Rainvilleterrasse 4, 22765 Hamburg, 2nd floor

What should you bring with you?
You should have a Bachelor’s degree and be fluent in English.

Register now for the workshop with awarding of scholarships

During this one-day workshop, let´s gain first insights on new ways of thinking:

1. Identification of market opportunities

In the initial phase, we will identify the requirements of a successful product together. By looking at a real case and market data, we derive insights that will help us cater future users’ demands. By doing so, we show you how to think like a manager or entrepreneur.

2. Ideation of a business model

In the second phase, we will explore how our product can turn into business. For example: What is its value proposition, who are our stakeholders, where could it be distributed, which touchpoints are essential, how can we make money – and how can we balance these ends? In this part, we model a framework for sustainable success.

3. Digital communications concept

In the final phase, we concretise the touchpoints to our potential clientele, identifying suitable channels and media, especially in a digital communications environment. That means: We find out how to reach our target group to start the dialogue with the outside world!

Get the chance to earn a partial scholarship!

Join us and take the opportunity to get to know the Brand Academy and perhaps even start your studies directly: At the end of the workshop, partial scholarships for a Brand Innovation master’s degree at the Brand Academy, starting on October 1st, 2019 will be awarded to the most innovative and promising participants!

Take the first step to become a brand expert: be it a manager, designer or even entrepreneur.
Meet mentors and like-minded people!

Fill out the registration form to apply for our workshop on 15.06.2019 with awarding of partial scholarships.

Alternatively just call:
Anna Prokhorenko
Fon 040 38089356-23
Mobile 0160 55 66783

The workshop language will be English.
The workshop is free of charge, we will take care of the catering.
Master students and graduates of the Brand Academy are unfortunately excluded from participation.

Register now and reserve a place at the workshop on 15 June:

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