Brand Events

Public Talk: Deloitte Digital “Neurobranding: What people really want (from brands)”

Everyone is talking about end-2-end. But no one is talking about what it takes to make it relevant, differentiating and coherent. Deloitte has developed a unique framework, named Needsphere – for end-2-end brand experience design based on neuroscientific insight to bridge the disconnection between product, services, business models, sales and marketing. This neuroscientific approach – based on the research of implicit needs – also allows [...]

INFO-EVENT MASTER STUDIES 30.04.2019, 28.05.2019 AND 18.06.2019

Our next "Info-Event Master Studies" takes place in Hamburg on April 30, 2019, May 28, 2019 and June 18, 2019. Join us and get to know our Master’s programmes in International Brand Management M.A. and International Brand Communication M.A. This is a great chance to see our campus overlooking the Elbe river and to learn all about our study courses. Some of the questions that [...]

Sample course at the Brand Academy

There is so much we can tell you about what makes our courses so exciting, fascinating and modern, but the best way for you to discover is to find out for yourself in person, on location, by experiencing it for yourself. If you take one of the taster courses at the Brand Academy you can participate as a student in seminars belonging to our Brand [...]