American Express is a global service company, providing customers with exceptional access to products, insights and experiences that enrich lives and build business success.
The kick-off meeting with Mrs. Simone Fischer, Head of Customer Marketing Germany & Austria, took place at the Brand Academy in late April.
During the meeting our students have been introduced to the brand American Express and discussed the project extensively.
Now the students are working hard on ideas and approaches for American Express and will get feedback in a second meeting in mid June.
The final presentation will take place at Amex in Frankfurt in late July.
Modul | Consumer Psychology & Insights
Lecturer| Prof.Dr. Limon-Calisan
Semester | 2. Semester