GWA Junior Agency

In the 2015 summer semester, students of the Brand Management course took part in GWA Junior Agency, “Germany’s most challenging university competition for high potentials in marketing communication.”

Students made a market analysis for a new product category for the practical partner ‘Rügenwälder Mühle’. On this basis they developed then a marketing concept and brand positioning strategy.

On the further steps the Brand Academy students worked together with students of Design Factory International to develop a marketing campaign.

The students were assisted in this real client project by their professors and by the experienced practitioners at partner agency BranwandRieken.

Module | Interdisciplinary practical project
Lecturer | Prof. Dr. Christian Duncker
Semester | 5th Semester

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