For the second time the students of Brand Academy had a chance to work on the practice project in cooperation with Engel & Völkers.
With more than 35 years of experience in the brokerage of high-end real estate, Engel & Völkers belongs to the leading service providers in the industry today.
As a part of corporate branding course, our students of International Brand Management program had a task to develop an internal branding strategy for employee loyalty at Engel & Völkers Commercial Berlin. The worked out strategy had to be related the identity based management approach.
The possible measures for potential incentives and rewards for each department were elaborated from the students in a sketch form.
Modul | Corporate Branding
Leitung | Prof. Dr. Simone Roth
Semester | 2. Semester