Interaction Branding

Develop a range of high premium packaging for climbing equipment with a digital screen (Amoled Display technology). The large amount of information connected to safety-related products can be communicated effectively to customers in an interactive application, providing better orientation at the point of sale. A brand design including packaging, and a graphical user interface for the display, were developed for the fictitious ‘5IVE CLIMB’ brand. This Bachelor’s thesis was produced in collaboration with the agency Peter Schmidt Group, Sven Franke.

Student | Jasmin Carstens
Module | Bachelor’s Thesis
Lecturer | Prof. Ansgar Eidens
Semester | 6th Semester