Sternenküche

To unit people and brand on the example of the automotive brand Mercedes-Benz, Marco Ivers designed an innovative concept that gets close to a young, innovative and determined consumer group in unusual way. An innovative restaurant is a place where the young people are. Star cuisines. Awesome hospitability at Mercedes-Benz. Targeted at 20 – 40 year-olds. The point is a rejuvenation of the target group. Young people and the Mercedes brand should be brought together again. This mobile concept is housed in stacked overseas container and is designed to be installed in all locations across the world. The aim is to make the brand Mercedes-Benz more attractive for the young people, to enhance the emotional appeal and to separate it from the image of the biasing bourgeois brand. This is the idea of vision and not of convention. The interior design is straight and clear. It is the interplay of design classics, art and surface.

Student| Marco Ivers
Module | Brand Design Konzeption
Lecturer| Alexander Luckow
Semestre | 3rd

Young and demanding chefs and personalities set the tone and impress with the interesting and reinterpreted courts that they carry with in the modern time. The trip starts in the city in the spring time, in the summer it goes further to the beach and in the winter it is invited to the ski area. Neither Sylt, nor St. Moritz, but St. Peter- Ording and Serfaus. This way the brand reaches the potential target groups in the place they really stay and live, and not in the decentralized show-rooms on the outskirts or industrial areas. The culinary journey is provided by the shuttle service of a new Mercedes-Benz model.