In this semester the Brand Design course collaborated with Hamburg-based coffee and consumer goods group Tchibo. The students spent three months developing concepts for the ‘Mein Privat Kaffee’ (My Private Coffee) brand, with the aim of appealing to young target groups and placing more emphasis on the product’s particular features.
In 14 presentations, students of the Brand Academy were able to demonstrate their expertise and creativity and make suggestions for new packaging, website tools, give-aways and promotions.
A jury made up of Tchibo employees from different departments and university representatives were thrilled by the results.
Module | Packaging
Lecturer | Nicolas Eilken
Semester | 5th Semester