As part of a current interdisciplinary practical project, students at the Brand Academy analysed and revised one of the product categories belonging to the globally successful brand-name corporation Unilever.
They dealt with issues relating to target group orientation, portfolio policy, pricing, and sales and marketing policy.
Lars Gerber, Brand Development Director Savoury Category Europe at Unilever, was highly impressed by the interim presentation:
“The students did the Brand Academy proud today” was how he summed up.
At the end of November the brand managers passed the baton on to the brand designers. By the end of the semester they had come up with a suitable marketing concept for the product involved.
Module | Interdisciplinary practical project
Lecturers | Prof. Dr. Christian Duncker, Prof. Ansgar Eidens
Semester | 5th Semester