University of Brands

Creating added value through brands – that is what the Brand Academy’s training courses are designed to achieve. And it is precisely that which makes the Brand Academy a university which enables its graduates to start successfully in their careers and go far in them.

At the Brand Academy you will learn from an international team of experienced professors, lecturers, experts and practitioners how to design, communicate, present and manage brands. You will learn in practical situations and in small seminar groups, guaranteeing intensive personal support.

The Brand Academy is permanently state recognized and accredited by:

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Inspired by their fascination for big brands, a group of friends decided to found a university for branding in 2010.

They envisaged a place of education that unites and focuses on brand knowledge with a passion for brand stories – while not forgetting that education and creativity are two parts of one inseparable whole. A place that brings together cultures from the Eurasian region.
It was from this thinking which the university was born.

Categorised as a university of applied sciences, the Brand Academy overlooks the River Elbe in Hamburg – itself a city of brands. It is the first university to focus on brands – the central strategic success-factor in national and international businesses.

Brands are exciting stories – and our students are the future authors of those stories.

The Brand Academy is a government-recognised private university offering internationally accredited Bachelor’s and Master’s degree courses.

We place great emphasis on a culture of creativity, curiosity and open-mindedness. Our university is a place of learning which combines scientific research and close collaboration with brand-name companies in Europe and Asia.

The mission of the Brand Academy:

Application-oriented, interdisciplinary University of Applied Sciences for Brands – intercultural brand competence in the continuously coalescing world.


The vision of the Brand Academy

A leading academic competence center for brands in Eurasia.


The values of the Brand Academy


We build on appreciation.

We live interculturality and networking.

We encourage and challenge engagement.

We continuously work on our excellence.

We communicate with openness for dialogue.