IBM Students Hand In Their Master’s Theses

A total of 8 International Brand Management (IBM) Master’s students have handed in their Master’s theses after a period of demanding and concentrated effort.

5 of them submitted them in person on Brand Academy’s Hamburg campus and – on top of their well earned relief – were able to enjoy marvelous sunshine on our balcony obverlooking the river Elbe. 3 more (certainly just as happy) students handed in their theses remotely from Dubai, Düsseldorf and Munich.

Their state-of-the-art topics included downplaying, motivations for buying luxury brands, user generated content in the digital world, conceptualization of a new social networking site for business contacts, as well as consumer behaviour and customer journey in the sustainable fashion and interior design industries.

Congratulations to all of you for reaching this major milestone and much success with your grades!