As a part of luxury branding course, within three months the students of the Brand Academy worked together for the Fairmont Hotel Vier Jahreszeiten.
The Fairmont Hotel Vier Jahreszeiten is the essence of what is understood to be a Grand Hotel in the European tradition and offers an experience rich in spectacular historic charm and great luxury. Prominently located on the western side of the Inner Alster Lake shore in Germany, The Fairmont Hotel Vier Jahreszeiten lies in the heart of the prime retail and commercial district of Germany.
Teams of brand managers and brand designers had a task to develop a new online communication strategy for the Fairmont Hotel Vier Jahreszeiten.
The aim was to create a more effective online communication strategy. For this purpose, the students were instructed to develop creative concept ideas in line with the corporate design standards and based on a previous website audit.
The challenging task for our stundets were:
- to analyze Fairmont Hotel Vier Jahreszeiten Hamburg‘s public websites considering its competitive set,
- to give recommendations whether it is advisable for the hotel to continue operating two official websites at the same time,
- if not, then to find out which website is more compatible with the hotel‘s overall communication strategy,
- to develop improvements for a relevant online communication strategy.
Modul | Luxury Branding
Leitung | Prof. Simone Roth
Semester | 2. Semester