During a period of three months students worked in groups of two with the aim of developing innovative products for Loctite brand core
target group. It implied new fields of usage of glue.
The focus of this project was split into three main objectives:
1 Consumer insight: identification of relevant insights for our target group.
2 Ideation: Development of innovative product ideas and selection.
3 Conception: Development of the product concept and the full marketing mix for the selected idea.
Deliverable of this project was a presintation of each student team infront of HENKEL’s Global Marketing Management.
The gread dedication and motivation of the students was essential for the success of the project.
The results were picked up afterwards by the marketing management and were further evaluated in depth.
Modul | International Produkt Development
Lecturer| Franziska Schmiedebach-Ullner
Semester | 2. Semester