Once again, Kellogg’s Northern Europe and Brand Academy joint forces to work on a new practice project, within the International Product Development Module of the Master of International Brand Management.
Over a period of four months, students were asked to work on the following task: “Develop inspiring brand activation ideas for Kellogg’s Cereals and transfer these ideas into activation at the point of sales, in digital and social media”.
The project task followed the Stage Gate Process, which was taught by supervisor Franziska Schmiedebach-Ullner in class. The final presentation took place in Kellogg’s Headquarters in Hamburg.
The recommendations were well reasoned based on extensive research and analysis, demonstrating the students’ deep understanding of brand management in the FMCG sector. The team gave the marketing team much inspiration for Kellogg‘s future work.